MindProber

About:

Media measurement solution to measure the emotional impact their content has on consumers to optimize advertising and content decisions

Website: https://mindproberlabs.com/

Twitter/X: mindproberlabs

Top Investors: Portugal Ventures, WISENEXT, Startup Braga, Ganexa Capital, Pedro Lourenço

Description:

MindProber enables media companies to truly comprehend the emotional impact of their content on consumers. Our proprietary sensor, mobile app, and platform assess how content affects people psychologically, as well as how engaged they are. MindProber goes beyond eye-tracking, facial-coding, and audience ratings, to provide data and actionable insights that let media organizations create more engaging content to sell ads, increase commercial efficacy, and amplify brands.